In the world of marketing, public relations and advertising, staying ahead of the game at Mike’s Auto Body is paramount. With 17 locations, we need to spread a fairly wide net in order to get our message of Quality Counts to car owners and our insurance partners throughout the East Bay.
To succeed when it comes to getting out the word and communicating with the public digitally in an effective and cost-conscious manner, Mike’s has been working with WSI Connect in, CA since 2014.
Led by its Managing Director Luke Middendorf, WSI Connect helps Mike’s with its digital marketing, including email newsletters that cater to insurance partners as well as providing social media consulting and branding services.
Known as a leading expert on digital marketing, Middendorf teaches a workshop titled, “Effective Web Design & Online Lead Generation” designed to help business owners and entrepreneurs gain a basic understanding of digital marketing so that they can leverage it to help grow their business.
A Bay Area native, Luke founded WSI Connect in 2012 and is passionate about helping his clients increase their lead generation and conversion rates. At WSI Connect Luke oversees sales, marketing, and business development, as well as client strategy. He holds a degree in Business Economics from the University of San Diego and possesses a wide range of digital marketing certifications. WSI Connect is a family business, with Luke’s wife Tabitha also working for the company as their Creative Director.
“One of the first things we did was to re-do Mike’s web site and then we did it again recently,” Luke said. “We’ve helped them to improve their online reputation and have worked with them on their social media. Whenever Mike’s acquires a new location, we need to build a new page and make certain they are set up correctly with Google and GPS sites. Our email newsletters get a response rate almost three times the national average and the company’s website gets better and better traffic all the time.”
To keep the Mike’s marketing machine running along, Middendorf and his team meet quarterly with our team to discuss what is working and how to change if needed. “We sit down and look at our monthly reports and make sure we are aligned with Mike’s business needs and then make certain that we are on the right path.”
“Working with Luke and his team have made us a better company,” Mike’s Director of Marketing Dane Dearlove said. “From database management to Internet solutions, he has been an invaluable resource. “Based on results and its ongoing success, Mike’s Auto Body is headed in the right direction when it comes to marketing and much of that is owed to Luke Middendorf at WSI Connect!
Luke and his team helped the Mike’s Auto Body team bring consistency across the internet. Before we engaged with WSI Connect, I felt I was constantly trying to update one website or another with our correct location addresses, phone numbers, etc. Luke and his team helped us change that.
“Up until we hired Luke, we had a homemade website,” Mike’s IT Director Rick Rehm said. “It worked well with a PC browser but not so much with a smartphone browser. Luke taught us the importance of have a responsive website and helped us build a modern page. Luke and his team took the time to help us build our webpage and starting us down a path of increasing our organic pages with his unique approach to SEO. Luke and his team are a valuable part of our online presence. He is up to date with current trends and brings to the table a different set of eyes to help us focus on our core business while assuring our brand is relevant in today’s market.”