He’s pleased to be working with the team at Mike’s Auto Body and looks forward to watching the company grow. “Mike’s Auto Body is one of the top MSO’s (Multiple Shop Operations) in the country right now,” Attanasio said. “Mike Rose and his family have taken a very successful business model and emulated it 11 times. By embracing new repair techniques, tools and training, Mike’s Auto Body is a leader in the collision industry in the Bay Area.”
By painting every car through the doors with PPG’s waterborne Envirobase® High Performance paint, Mike’s Auto Body is a green business and proud of it. Mandated in California, waterborne paint is a healthier alternative to solvent-based paints, because it is safer for both the environment and for the company’s painters that apply the paint. Mike’s Auto Body’s Head Painter at their Brentwood location, Kevin Cordua, gives PPG very positive reviews after being introduced to the product several years ago and now it’s big part of his professional life.
If you’re not familiar with waterborne paint, it’s a high solids product where water is the carrier of the color instead of solvents. Waterborne paint is cleaner and generates 25 percent less pollution emissions than that of solvent paint. Most vehicle manufacturers have, or are moving to, waterborne paint systems and there’s a very good chance that your car was originally painted with waterborne paint.
Mike’s Auto Body uses PPG’s waterborne paint because it is a better, safer product that reduces environmental impact and allows the company to efficiently match automotive factory colors on each and every car. Waterborne paint does cost a little more and requires strict process compliance, but if it’s better for the environment, it’s definitely a major win-win for Mike’s Auto Body and its customers throughout the Bay Area.
Kevin Cordua (shown above painting a vehicle) is the head painter at Mike’s Auto Body’s Brentwood location and has been painting cars in both waterborne and solvent paint for 30 years. He fully appreciates the green quality of waterborne paint and likes working with PPG’s Envirobase® High Performance paint for all the right reasons.
“By using less product, it’s better for the environment and we appreciate the quality of the finished product,” Cordua explained. “We’re able to save time over the solvent too, because the waterborne paint dries faster and we can get better coverage more rapidly as well.”
With 11 locations, Mike’s Auto Body paints approximately 1,500 vehicles monthly, so Cordua knows his paint has to perform perfectly each and every time. “There hasn’t been a drop-off in production or quality since we changed to waterborne paint, and that’s important,” Cordua said. “Because, we want to be green, but we also need to do exceptional work, and the PPG waterborne Envirobase® High Performance paint enables us to do that.”
We recently signed on with a new blogger who will also be helping us at Mike’s Auto Body with marketing chores, social media and the Internet. Ed Attanasio, age 50, is a freelance writer, advertising copywriter and automotive journalist with more than 30 years of experience. He is an editorial contributor for Autobody News covering the collision industry in northern California and also writes a monthly column about social media and marketing for body shops. Ed talks to collision repairers about how to use the Internet and social media to build their businesses and attain new customers.
Attanasio has been writing about Mike’s Auto Body’s Benevolence Car Giveaway Program since 2005 for several automotive publications, including Parts & Peopleand Autobody News, he explained. “Mike’s Auto Body is a leader when it comes to doing charity work here in the Bay Area and every year they give away cars to deserving people. It’s something I personally believe in, and that’s why I’m so excited to be working with the Rose Family.”
When Ed isn’t working, he enjoys watching baseball and football, photography, art and reading. He lives in San Francisco, CA with his wife Simone and his two dogs—Fat Freddy and Gracie. He was a stand-up comic for 15 years and performed with Dana Carvey, Sinbad, Rob Schneider and Ton Kinney, the voice of Sponge Bob.