He’s pleased to be working with the team at Mike’s Auto Body and looks forward to watching the company grow. “Mike’s Auto Body is one of the top MSO’s (Multiple Shop Operations) in the country right now,” Attanasio said. “Mike Rose and his family have taken a very successful business model and emulated it 11 times. By embracing new repair techniques, tools and training, Mike’s Auto Body is a leader in the collision industry in the Bay Area.”
We recently signed on with a new blogger who will also be helping us at Mike’s Auto Body with marketing chores, social media and the Internet. Ed Attanasio, age 50, is a freelance writer, advertising copywriter and automotive journalist with more than 30 years of experience. He is an editorial contributor for Autobody News covering the collision industry in northern California and also writes a monthly column about social media and marketing for body shops. Ed talks to collision repairers about how to use the Internet and social media to build their businesses and attain new customers.
Attanasio has been writing about Mike’s Auto Body’s Benevolence Car Giveaway Program since 2005 for several automotive publications, including Parts & Peopleand Autobody News, he explained. “Mike’s Auto Body is a leader when it comes to doing charity work here in the Bay Area and every year they give away cars to deserving people. It’s something I personally believe in, and that’s why I’m so excited to be working with the Rose Family.”
When Ed isn’t working, he enjoys watching baseball and football, photography, art and reading. He lives in San Francisco, CA with his wife Simone and his two dogs—Fat Freddy and Gracie. He was a stand-up comic for 15 years and performed with Dana Carvey, Sinbad, Rob Schneider and Ton Kinney, the voice of Sponge Bob.